Founders Entertainment reached out in early January 2023, referencing our prior work on their festival merch (specifically a tan sweater design that "crushed" the year prior) and asked us to kickstart designs for the 2023 festival. The goal was to have a first round of designs ready by February 1st so they could print early and sell merch in Connecticut throughout the spring.

Scope of Work:

• Designed multiple merchandise concepts including lineup tees, long sleeves, hoodies, crewnecks, and specialty designs (e.g., the walrus tee, a sun design)

• Multiple revision rounds with internal Founder Entertainment team reviews

• Final hi-res file delivery for production

Process: We delivered expanded versions of designs for review, iterated based on team feedback (including specific requests like scaling the lineup smaller and making "Sound on Sound" larger on the walrus tee), and collaborated with their larger production partners (Madd Merch, P3 Promo Products) to ensure artwork was print-ready.

Outcome: Final invoice submitted September 2023. The project was a continuation of an ongoing creative partnership with Founder Entertainment.